Agency Rate Card Generator
Build a professional, shareable consulting rate card in under 3 minutes. No sign-up, no watermark, free forever.
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Setting rates is one of the hardest parts of running an agency. Here's a practical framework:
- Start with your cost - calculate your loaded hourly cost (salary + benefits + overhead ÷ billable hours). Add 20-40% margin above that number.
- Anchor on value, not hours - clients buy outcomes, not time. Package your offering around results, not hourly tracking.
- Tier your roles clearly - Junior, Mid, Senior, Lead, Director - each with a transparent rate. Clients appreciate the clarity.
- Offer package deals - bundle common service combinations at a slight discount vs à la carte. It raises average contract value.
- Add a new-client premium - rate cards for new clients can be 10-20% higher (grandfathered existing clients at their old rate).
| Role | Hourly Rate | Day Rate (8h) |
|---|---|---|
- | $0 | $0 |
Rates are valid for 30 days from issue date. All work is billed per the agreed engagement terms. Late payments subject to a 1.5% monthly fee.
Track your projects against this rate card - sign up free to Worklenz.
Stop manual rate-setting and spreadsheets. Track real project profitability, team costs, and margin - all updated automatically in Worklenz.
- Rate-Linked Task Planning
Assign your rate card roles directly to project tasks - every piece of work is costed from the start. - Live Profitability Tracking
See real-time margin per project as hours are logged - no end-of-month surprises. - Automated Team Costing
Worklenz applies the correct rate to each team member's work based on their role on the rate card. - Project Budget Alerts
Get warned when a project is trending over budget based on actual rate card spend. - Client Proposal Generator
Turn your rate card into polished client proposals with scoped hours and fixed fees. - Rate Card Version History
Keep track of rate changes over time - never wonder what you quoted six months ago.
Why use it through Worklenz?
Link it to Worklenz projects - the right rate applies to every task automatically.
Saving your rate card to Worklenz means every future project starts with accurate costing - no more guessing what to charge.
Free for teams up to 5 people · No credit card required
Frequently Asked Questions
Your questions answered
Enter your agency name and tagline, define your service roles with hourly and day rates, add any package deals with fixed prices, set payment terms and a valid-through date. The live preview updates in real time as you type. Print or save as PDF when ready.
Most agencies show both. Hourly rates give transparency for small tweaks and change requests; day rates signal value and reduce scope creep. A common convention is a day rate = 8 × hourly rate. Both are included in this generator's default output.
Start with your loaded cost - salary + benefits + overhead ÷ billable hours - and add 20-40% margin. Client type matters: agencies serving enterprise clients command 30-60% premium over SMB rates. Use the rate card to present tiers clearly rather than negotiating from a single number.
Scope buffer is extra time or budget added to your estimate to absorb inevitable client revisions, missing requirements, and unexpected complexity. Typical agencies add 10-20%. Scope creep is not the same as scope buffer - creep is unbudgeted and often unbilled. Worklenz's Scope Creep Cost Calculator helps you quantify what uncontrolled scope creep is costing.
Yes - use the Share Link button to generate a URL that encodes your entire rate card. Send it to clients or prospects directly. No account or sign-up is required for them to view it. For a permanent version that auto-updates as your rates change, use Worklenz to track your rate card against every project.
All calculations and data stay in your browser. Nothing is sent to a server. Data is optionally stored in localStorage for 7 days. Close the browser tab or clear localStorage to remove all data instantly.